{"title":"The Iraa Chiffon Collection","description":"\u003cp\u003eIraa — fluid, feminine, and free. This collection celebrates the lightness of chiffon woven with artisan precision — sarees that float with every step, perfect for the woman who wears tradition with effortless grace.\u003c\/p\u003e","products":[{"product_id":"aura-aarini","title":"Aura Aarini","description":"\u003cp\u003eWoven in the quiet looms of Banaras, light as breath, timeless in presence.\u003cbr data-end=\"219\" data-start=\"216\"\u003eEach thread carries craft, each shimmer of silver zari, a whisper of light.\u003cbr data-end=\"297\" data-start=\"294\"\u003eMore than a saree—an heirloom in motion.\u003cstrong data-end=\"159\" data-start=\"149\"\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong data-end=\"159\" data-start=\"149\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong data-end=\"159\" data-start=\"149\"\u003eFabric - \u003c\/strong\u003eLightweight, breathable khaddi chiffon with a fluid yet structured drape—perfect from day to evening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"305\" data-start=\"288\"\u003eWeave \u0026amp; Craft - \u003c\/strong\u003eHandcrafted using the intricate \u003cem\u003e\u003cstrong data-end=\"381\" data-start=\"340\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKadhua weaving\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e \u003c\/em\u003etechnique, a centuries-old art that demands exceptional precision and skill. Each motif is woven individually, creating patterns with remarkable depth, texture, and lasting richness.\u003c\/p\u003e\n\u003cp data-end=\"723\" data-start=\"566\"\u003e\u003cstrong data-end=\"579\" data-start=\"566\"\u003eZari Work - \u003c\/strong\u003eAdorned with up to 20% silver zari, meticulously handwoven to lend a soft, luminous sheen that catches the light with understated brilliance.\u003c\/p\u003e\n\u003cp data-end=\"1090\" data-start=\"909\"\u003e\u003cstrong data-end=\"931\" data-start=\"909\"\u003eThe Prithyā Pledge - \u003c\/strong\u003eBorn in Banaras. Shaped by hand.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"1206\" data-start=\"1092\"\u003e\u003cstrong data-end=\"1108\" data-start=\"1092\"\u003eBlouse Piece - \u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003eIncludes an unstitched blouse piece. Model blouse is for styling only.\u003c\/p\u003e","brand":"Label Prithyā","offers":[{"title":"Rust Orange","offer_id":52795302805796,"sku":null,"price":8999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/0890\/2436\/files\/DSC0038.jpg?v=1775759728"},{"product_id":"lavanya-bloom","title":"Lavanya Bloom","description":"\u003cp data-start=\"127\" data-end=\"493\"\u003e\u003cstrong data-start=\"127\" data-end=\"144\"\u003eLavanya Bloom\u003c\/strong\u003e is a radiant Banarasi Katan silk saree adorned with delicate zari weaving and graceful traditional patterns.\u003cbr data-start=\"253\" data-end=\"256\"\u003eCrafted for weddings, festive occasions, and intimate celebrations, it carries a rich sheen and an elegant, fluid drape.\u003cbr data-start=\"376\" data-end=\"379\"\u003eBlending timeless Banarasi artistry with feminine charm, this saree brings heritage luxury to the modern wardrobe.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"585\"\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e - Katan silk—lustrous, smooth, and woven for a fluid yet structured drape.\u003c\/p\u003e\n\u003cp data-start=\"587\" data-end=\"722\"\u003e\u003cstrong data-start=\"587\" data-end=\"610\"\u003eWeave \u0026amp; Craft -\u003c\/strong\u003e Expertly woven with fine Banarasi craftsmanship, showcasing intricate detailing and a refined artisanal finish.\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"851\"\u003e\u003cstrong data-start=\"724\" data-end=\"735\"\u003eMotif -\u003c\/strong\u003e Highlighted with elegant all-over woven motifs and zari accents, lending the saree depth, texture, and regal grace.\u003c\/p\u003e\n\u003cp data-start=\"853\" data-end=\"914\"\u003e\u003cstrong data-start=\"853\" data-end=\"877\"\u003eThe Prithyā Pledge -\u003c\/strong\u003e Chosen with care. Refined in finish.\u003c\/p\u003e\n\u003cp data-start=\"916\" data-end=\"1030\"\u003e\u003cstrong data-start=\"916\" data-end=\"934\"\u003eBlouse Piece -\u003c\/strong\u003e Includes an unstitched blouse piece. The blouse worn by the model is for styling purposes only.\u003c\/p\u003e","brand":"Label Prithyā","offers":[{"title":"Purple","offer_id":53332738769188,"sku":null,"price":12999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/0890\/2436\/files\/DSC0389.jpg?v=1776430691"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/0890\/2436\/collections\/DSC0038.jpg?v=1776410871","url":"https:\/\/prithya.com\/collections\/the-iraa-chiffon-collection.oembed","provider":"Label Prithyā","version":"1.0","type":"link"}