{"title":"New Heirlooms","description":"\u003cp\u003eFresh from the loom. Our newest handwoven sarees — limited drops chosen for their craft, texture, and quiet grandeur. Be the first to wear Prithyā's latest edit.\u003c\/p\u003e","products":[{"product_id":"mosaic-chitralekha","title":"Mosaic Chitralekha","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA vibrant Banarasi silk saree featuring intricate multicolour patterns and rich zari detailing.\u003cbr data-start=\"233\" data-end=\"236\"\u003eDesigned for festive occasions and weddings, it offers a luxurious drape with timeless appeal.\u003cbr data-start=\"330\" data-end=\"333\"\u003ePerfect for celebrations, this saree blends heritage craftsmanship with modern elegance.\u003c\/p\u003e\n\u003cp data-end=\"498\" data-start=\"407\"\u003e\u003cstrong data-end=\"417\" data-start=\"407\"\u003eFabric - \u003c\/strong\u003eKatan silk—lustrous, smooth, and woven for a fluid yet structured drape.\u003c\/p\u003e\n\u003cp data-end=\"628\" data-start=\"500\"\u003e\u003cstrong data-end=\"517\" data-start=\"500\"\u003eWeave \u0026amp; Craft - \u003c\/strong\u003eExpertly woven with attention to detail, bringing together traditional design elements and a refined finish.\u003c\/p\u003e\n\u003cp data-end=\"731\" data-start=\"630\"\u003e\u003cstrong data-end=\"639\" data-start=\"630\"\u003eMotif - \u003c\/strong\u003eAccentuated with elegant all-over bootas, adding depth, rhythm, and understated elegance.\u003c\/p\u003e\n\u003cp data-end=\"829\" data-start=\"733\"\u003e\u003cstrong data-end=\"755\" data-start=\"733\"\u003eThe Prithyā Pledge - \u003c\/strong\u003eChosen with care. 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Refined in finish.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBlouse Piece - \u003c\/strong\u003eIncludes an unstitched blouse piece. The blouse worn by the model is for styling purposes only.\u003c\/p\u003e","brand":"Label Prithyā","offers":[{"title":"One Size \/ Vibrant Purple","offer_id":53567107498276,"sku":null,"price":15999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/0890\/2436\/files\/DSC0003.jpg?v=1777631347"},{"product_id":"gulabi-kamal","title":"Gulabi Kamal","description":"\u003cp\u003e\u003cstrong\u003eGulabi Kamal\u003c\/strong\u003e is a premium gulabi pink silk saree created for women who want heritage richness with a modern, refined finish. 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