{"title":"Festive Sarees","description":"\u003cp\u003eCelebrate every occasion in the brilliance of handwoven silk and zari. From Diwali to Navratri, our Festive Sarees bring together vibrant heritage weaves and joyful colour stories — made for women who celebrate with intention.\u003c\/p\u003e","products":[{"product_id":"gulabi-kamal","title":"Gulabi Kamal","description":"\u003cp\u003e\u003cstrong\u003eGulabi Kamal\u003c\/strong\u003e is a premium gulabi pink silk saree created for women who want heritage richness with a modern, refined finish. Its luminous zari detailing, graceful drape, and carefully balanced colour story make it a standout choice for pujas, family functions, daytime festivities, and intimate celebrations.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFabric - \u003c\/strong\u003eSilk—lustrous, smooth, and woven for a fluid yet structured drape.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWeave \u0026amp; Craft - \u003c\/strong\u003eExpertly woven with Banarasi-inspired zari artistry, bringing together traditional design depth and a polished contemporary finish.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMotif - \u003c\/strong\u003eDetailed with delicate floral zari motifs and a softly ornate border that adds femininity without overpowering the drape.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eOccasion - \u003c\/strong\u003eIdeal for pujas, family functions, daytime festivities, and intimate celebrations; styled under the Festive Sarees edit.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe Prithyā Pledge - \u003c\/strong\u003eChosen with care. Refined in finish.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBlouse Piece - \u003c\/strong\u003eIncludes an unstitched blouse piece. The blouse worn by the model is for styling purposes only.\u003c\/p\u003e","brand":"Label Prithyā","offers":[{"title":"One Size \/ Dark Pink","offer_id":53566888640804,"sku":null,"price":11999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/0890\/2436\/files\/Saree7_1.jpg?v=1777631081"},{"product_id":"sindoor-lehar","title":"Sindoor Lehar","description":"\u003cp\u003e\u003cstrong\u003eSindoor Lehar\u003c\/strong\u003e is a premium sindoor red and green silk saree created for women who want heritage richness with a modern, refined finish. Its luminous zari detailing, graceful drape, and carefully balanced colour story make it a standout choice for festive gatherings, poojas, family celebrations, and cultural occasions.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFabric - \u003c\/strong\u003eSilk—lustrous, smooth, and woven for a fluid yet structured drape.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWeave \u0026amp; Craft - \u003c\/strong\u003eExpertly woven with Banarasi-inspired zari artistry, bringing together traditional design depth and a polished contemporary finish.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMotif - \u003c\/strong\u003eDesigned with refined zari accents, a graceful silver-toned border, and a deep green pallu that gives the saree a festive contrast.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eOccasion - \u003c\/strong\u003eIdeal for festive gatherings, poojas, family celebrations, and cultural occasions; styled under the Festive Sarees edit.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe Prithyā Pledge - \u003c\/strong\u003eChosen with care. Refined in finish.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBlouse Piece - \u003c\/strong\u003eIncludes an unstitched blouse piece. The blouse worn by the model is for styling purposes only.\u003c\/p\u003e","brand":"Label Prithyā","offers":[{"title":"One Size \/ Red","offer_id":53566887919908,"sku":null,"price":12999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/0890\/2436\/files\/DSC0179.jpg?v=1777630731"},{"product_id":"jamuni-kiran","title":"Jamuni Kiran","description":"\u003cp\u003e\u003cstrong\u003eJamuni Kiran\u003c\/strong\u003e is a premium jamuni purple silk saree created for women who want heritage richness with a modern, refined finish. Its luminous zari detailing, graceful drape, and carefully balanced colour story make it a standout choice for festive occasions, family functions, temple visits, and celebratory evenings.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFabric - \u003c\/strong\u003eSilk—lustrous, smooth, and woven for a fluid yet structured drape.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWeave \u0026amp; Craft - \u003c\/strong\u003eExpertly woven with Banarasi-inspired zari artistry, bringing together traditional design depth and a polished contemporary finish.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMotif - \u003c\/strong\u003eDetailed with scattered zari bootas and a soft ornate border, creating a polished festive look with graceful shine.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eOccasion - \u003c\/strong\u003eIdeal for festive occasions, family functions, temple visits, and celebratory evenings; styled under the Festive Sarees edit.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe Prithyā Pledge - \u003c\/strong\u003eChosen with care. Refined in finish.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBlouse Piece - \u003c\/strong\u003eIncludes an unstitched blouse piece. The blouse worn by the model is for styling purposes only.\u003c\/p\u003e","brand":"Label Prithyā","offers":[{"title":"One Size \/ Jamuni Purple","offer_id":53564396405028,"sku":"PRITHYA-SILK-SAREE-009","price":13999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/0890\/2436\/files\/DSC0366.jpg?v=1777627326"},{"product_id":"baingani-roop","title":"Baingani Roop","description":"\u003cp\u003e\u003cstrong\u003eBaingani Roop\u003c\/strong\u003e is a premium baingani purple with blue border silk saree created for women who want heritage richness with a modern, refined finish. 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